Our story

Designed with intention

OUR BEGINNING

Started at a kitchen table in Sarasota

Oceana Decor began the way most good things do — with a pile of beads, a bad first batch, and a stubborn belief that coastal jewelry didn't have to look like a souvenir shop. What started as gifts for friends became a studio, then a small team, then a promise: nothing leaves our hands unless we'd wear it ourselves.

Crafted for everyday beauty

Thoughtfully selected pieces designed to bring beauty, warmth, and meaning into the everyday.

"We didn't set out to build a brand. We set out to make things worth keeping."

Designed to last

Thoughtfully selected pieces designed to bring beauty, warmth, and meaning into the everyday.

How It's Made

Small batches, checked by hand

Every piece passes through the same three hands before it ships: the maker, our quality lead, and whoever ties the final knot on your box. We'd rather ship 50 pieces we're proud of than 5,000 we're not.

Because the little details become memories

By The Numbers

100% Designed In-House · Small-Batch Runs · Hand-Finished in Sarasota

We keep our runs small on purpose — it's the only way to catch the details that matter before they reach you.

Small Batch
Made in limited runs, never mass produced.
Made to Last

Materials chosen for daily wear and display, year after year.
Made with Care

Every piece finished and checked by hand before it ships.
FAQ

A few things people ask us

Come find us

Plan your visit

Look for the yellow storefront on John Ringling.

Address 301 John Ringling Blvd, Sarasota, FL
Pickup Online orders ready in about 2 hours
Parking Street parking right out front
Nearby Steps from St. Armands Circle
Official Pandora retailer Official eNewton retailer